this is not okay


i hope this is a joke. but i'm afraid it is not.
whenever i'm discussing cyclical fashion with someone, and we're talking about trends that have reappeared, or our amazement that 90's fashion is back so soon and so hard, i like to say, 'yeah, just wait...soon the scrunchie will be back' and everyone laughs. because that is ridiculous.
but here it is! and in neon no less!
please don't do it.

*american apparel in case you hadn't guessed


  1. with you. i mean, maybe i am just too old to like it because i was a teen in the 90s, but um, they totally SUCK!

  2. Oh please god no scrunchies! Great find!

  3. Ooohhh, I know this makes me the odd one out, but a little part of my heart smiled when I saw that photo. I was a child of the 80s/90s and used to adore scrunchies with a passion. Would I rock them outside my own abode today? Highly doubtful, but it might be fun to see them become popular again...for a little while ;)

    Happy wishes,
    ♥ Jessica